Pop Up Pub Down Under : Victoria Bitter Campaign Delights Pun Hungry Reporters

Apparently a tennis court is a perfectly good location to set up a bar. Who knew?

Apparently a tennis court is a perfectly good location to set up a bar. Who knew?

The current Zeitgeist of beer loving Australia is (unsurprisingly) coloured by pub crawlers who desire a throwback to the days more intimate pubs, reminiscent of “Cheers”, where everybody knows your name. In an even more unsurprising twist, people also have their knickers in a twist over the misuse of alcohol.

What better way to allow Australians to live out the fantasy of a Sam Malone-esque existence, serving beer and charming women, while circumventing  the lockout campaigns that have bar owners cowering in fear?

The VB Pop-Up Pub is limited release, is way easy to set up and even includes an illuminated beer sign, but you can’t purchase it, you have to win it by buying Victoria Bitter in its multifarious forms of tinnies, stubbies, cases, cans, pots, twisties..oh you get the idea. It’s even been entered into the Australian International Design Awards for its ingenuity.

Of course, your pub would embarrass even the small bar campaigners, but you get to be the boss and you don’t have to listen to “Closing Time” by Third Eye Blind every time the “bloody bar owner with no business sense” wants to shut down.

Don’t forget to advertise your presence and put up the illuminated VB sign up though ( I hear they have beer stasi who skulk around apprehending selfish beer drinkers who hoard everything for themselves )

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One Response to “Pop Up Pub Down Under : Victoria Bitter Campaign Delights Pun Hungry Reporters”

  1. Stop Pop Ups Says:

    My wifes notebook had been taken over as a result of pop ups luckily I seen this valuable help and advice on how to stop pop ups. I recommend it for anybody suffering from unexpected pop up ads.

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